Our mission was to transform AIG's Atlanta office into a dynamic, memorable Innovation Hub that seamlessly connects employees and clients to both the company's vision and the city's rich history. We achieved this by making the wayfinding system the central narrative backbone of the entire nine-floor space.

Guided by the concept “From Terminus to Tomorrow,” each floor was intentionally tied to a specific Atlanta neighborhood, progressing chronologically from the city's origins as a rail hub to its identity as the "City in the Forest."

This layered, geographical approach grounded every design touchpoint—from collaborative wall graphics, framed booth art, and staircase features, to glass distraction markers.