A revolutionary, co-located environment that bridges the critical gap between academic learning and professional practice for graphic design students. This unified space simultaneously functions as Studio 1, a fully operational, student-led design agency offering work-study opportunities, and the WorkSpace, a dedicated collaborative workstation for all students to utilize.

Studio 1 provides a full spectrum of design services to real-world clients, including small businesses, SCAD faculty, event organizers, and international entities. This high-impact initiative allows students to gain invaluable hands-on experience, build exceptional client-facing portfolios, and develop crucial communication skills while earning income.

This project's core challenge was to design a cohesive yet distinct visual identity for both Studio 1 and WorkSpace. Through careful analysis of the interior space distribution and client journey, the resulting design strategically defines two unique zones that, when viewed together, form a powerful, unified brand experience, maximizing both internal collaboration and external client impact.